Top Social Media Trends Impacting Marketing Decisions for 2015

Social Media trends in 2015 for Marketers

Social Media trends impacting marketing in 2015

1. Social Media Marketing has become essential to content marketing

Marketing practitioners now understands that social media is key to content marketing since it is one of the best ways to amplify content. The two most important aspects of content marketing is publication and distribution with social media been recognized as the most effective method of expanding the reach and visibility of of published content.

2. Facebook ad pricing will  increase significantly increase

The reach of Facebook posts have been decreased significantly in 2014, which is a serious problem for business owners who are using this platform for marketing purposes. This steady decline in reach is what has been coined the Filtered Feed Problem.

As Facebook continues to limit the number of posts page fans actually see, the demand for promoted posts and ads will continue to increase. This increase in demand will drive up the pricing. According to an Ad Week article earlier this year, 2014 Q1 Facebook ad pricing was up 10% over 2013 Q4 pricing. This trend is likely to continue into 2015 as organic post reach continues to fall.

 3. There will sharp increase in users on Twitter’s new business advertising model. 

Twitter is now offering businesses more choices and flexibility in how they create their ads and what they pay for. The new fee structure allows businesses to pay for certain performance-based actions rather than just retweets or clicks. Check out Twitter’s advertsing platform here.

These objective-based campaigns, which are still currently in beta, will offer more flexibility including tweet engagements (retweets, replies, etc.), website clicks or conversions, app installs, new followers and leads. These campaigns will be particularly appealing to small business owners who want to pay for results, not just for brand visibility.

4. Google+ is changing to bring more value to marketers

With the failure of Google’s Authorship experiment, it was felt by some that Google + did not bring a unique value to the social landscape and after the highly publicized departure of Google+ chief evangelist Vic Gundotra earlier this year  Tech Crunch felt the platform was quickly making the descent into obscurity. Having read Google CEO Larry Page in his statement about Gundotra’s departure and the fact that there a number of newly release features convinced me Google will not kill off Google +. The social network and user data infrastructure of Google is not going away.

The Google+ team has released new features such as Google+ polls and Google My Business.  Google+ polls allows you to poll other people on Google+ and learn what they think about a particular product, service or topic . Google My Business connects you directly with your customers, whether they’re looking for you on Search, Maps or Google+. Google My Business also puts your business info on Search, Maps and Google+ so that your customers can find you, no matter what device they’re using.

5. Instagram will become essential for image-based social media marketing

With over 200 million monthly users, Instagram is the network for image-based social media marketing.  According to the Social Media Marketing Industry report, 42% of marketers are planning to increase their use of the platform this year, compared to 38% in 2013. Instagram will also continue to grow in the micro-video space. With both Vine and Instagram vying for billing as the top video networking site, the platforms have continued to differentiate themselves from the other offering different features, video lengths and editing capabilities. However, I believe we’ll see Instagram begin to outpace Vine as we enter 2015.

And with the recent emergence of Instagram’s in-feed video advertising, marketers will now have the option of paying to target their 15-second videos to users based on age, gender and country. While some have called the new video ads incongruous, the new feature is a welcome addition for marketers looking to promote their wares to Instagram’s young, affluent user base.

6. LinkedIn will widen the gap as “the” B2B social network
LinkedIn has been the top network of choice for the B2B crowd for years already, and I believe we’ll see the gap between LinkedIn and other networks continue to widen in 2015. According to the 2014 Social Media Examiner survey, 88% of B2B marketers are using LinkedIn, compared to 89% for Facebook and 86% for Twitter. I believe 2015 is the year LinkedIn will surpass Facebook for B2B marketing.


As 2015 progresses, it will be rather interesting to see how marketing professionals take advantage of these trends to build brand awareness, increase customer loyalty and drive sales. Do tell us what is working for you or share with our readers what other trends you have identified for 2015.



Top 4 Free Marketing Tactics to Increase Exposure

Stand out from the crowd with effective marketing

  1. Work on your social media presence – Do you actively keep a Facebook, Twitter, and Google + account? If you do not, be sure to begin today. Invite your friends and business associates to follow your account, and make your profile, page or group something that will spread. Offer something for signing up and send it to them in a private message when they do.  Make sure to regularly post amazing, useful content to the page or group so it benefits your followers. If you have the resources to take professional-quality photos or create inspiring visuals, consider using Pinterest as well. Effectively using social media can increase your company’s exposure exponentially.

2. Network in your industry – Many products can be very complimentary to other products or services. For example, if you provide peak performance coaching like Eileen Lichtenstein of Balance & Power,  you could team up with Alissa Bickarof CompassRose Development to provide a series of powerful workshops as they did. Calling other businesses that sell your product and giving them a discount is  a quick way to make steady income. Another idea would be to offer a special discount to a related business’s customers. Establishing relationships with related businesses could be very profitable in terms of both sales and exposure, depending on how you arrange the relationship and what your product or service is.

3. Clean up your website’s on-page SEO and add more content – With the recent Google Penguin updates, most sites are out of date with their on-page SEO. Make your site squeaky clean by fixing all 404’s,broken images, and other issues, and by adding lots of new, fresh, non-spammy content. The more original useful content you have on your site, the more value you add to the web and that means Google will value your site more. This technique helps convert visitors by making your website useful and valuable, and it can help you improve your search engine rankings to get more exposure and visitors.

Increased exposure leads to more customers and more revenues

4. Create lots of high-quality postings about your company on many different sites – The more content online linked to your website, the better. Make a quality lens on about your product and include the product URL on it. Go to Wikipedia and make a history page about your company (being careful to only be informative and not pitchy at all) and include the URL to your home or About Us page. Other places you can create quality content with a link back to your site include,,, and With the recent Penguin updates in mind, remember to use a variety of anchor text links, including “click here” and the URL itself. This technique helps you spread your brand and products across lots of different websites, and can help you rank better in the search engines.

Remember, while these marketing techniques do not require any money to use them, they each require a certain investment of time. Some of these techniques are one-time-only, while others are ongoing.


The “Social Media Social”

Robert Saunders, Skylark NetWorks

Robert Saunders, Skylark NetWorks

This past August 16, I ‘participated’ in a social media seminar: Supersize Your Business with Social Media Tools. I emphasize ‘participated’ because that is the essence of social media: Being a part of it. By social media I refer to, as if you didn’t already know, Facebook, MySpace, Google+, Twitter, Wikipedia (yes, Wikipedia, click the Discussion tab on any wiki topic, and you’ll see).  The list of sites goes on and on.

My goal, since I was invited to be a co-presenter by Sandra McCarty, was to see to it that every aspect of the ‘seminar’ was social. I wanted to establish a rapport with Sandra, with our raconteur, David Gussin of, and most importantly, I wanted the audience to be involved, to participate.

And that made all the difference.

The seminar, which was supposed to be about 20-30 minutes in length, ran a full 90 minutes.

A pessimist might say, “Oh, no! Too long!” But that was not the case. The audience was very involved from the 2nd or 3rd slide onward. Questions were asked by anyone, and they were answered by anyone. Information passed to and from each and every point in Retro Lounge& Grill’s dining and reception room.

The tipping point was Twitter. Everyone had something to ask, or an answer to pass on. That moment would have made a fantastic tweet-up. Personally and professionally I find Twitter to be very compelling, just when I think I have a handle on Twitter, it morphs, it shifts, it grows, it evolves. No other social media outlet matched it. Every site had a wonderful share of questions, and new insights were gained by all. Myself included.

It was an amazing experience, and everyone was aware of it. And everyone present is looking forward to a follow-up presentation.

 Thank Yous. I would like to thank Sandra McCarty for the opportunity to c0-present. Thanks to David Gussin of &, he is the “The Natural” of Social Media. (That’s a Robert Redford baseball movie reference, get it at RedBox or on Netflix please). To Retro Lounge & Grill for hosting. A round of applause to Yvonne Bisk of Long Island Entrepreneurs, David Gussin, Sherri Gillespie of MRG Marketing, Hannah Park-Lusterman, Eileen Lichtenstein  of  Balance and Power, Gail Adams of 7th in Heaven Singles Events and Dr. Bruce Kesten of Kesten Family Chiropractic for helping  to promote. And a tremendous thank you to the audience for truly bringing life to the show. Bravo!


Top 5 Social Media ROI Metrics For The Business Owner

Assess time, money and other resources you put into Social Media

Every astute business owner wants to determine the return on investment made in all aspects of their business, including Social Media and Social Networking.  Here are five ways to determine ROI  for these important marketing media.

1. Reach – This is the number of  Twitter followers, Facebook fans, LinkedIn group members you have  and is directly related to your social media success. The more people will see your content, the more people will spread your messages.  Track how your reach is increasing over time. If you’re not attracting new followers as time goes on, focus more of your social media efforts on generating new fans and followers. You  must build your reach to increase the value you get from social media marketing.

2. Traffic to website/blog – In social media marketing, one major goal you should have is to drive traffic from social networks to your website and/or blog. Look at your website/blog’s referral sources to determine how many visitors came from social media sites. For example, when you post a blog update use to shorten the link to your blog since will  track number the of persons who click on the link and therefore traffic driven to your website.

3. Lead Generation– This is arguably one of  the most important metrics to use when measuring social media marketing ROI. Take another look at the traffic you’re generating from social media sites. Of that traffic, how many of those website and blog visitors are converting into leads? Of course having a lead conversion form on your website to capture visitor contact information is extremely important in this process.

4. New Customers – Now take the lead data one step further. Are your social media leads actually turning into customers? And just how many of them are? Being able to attribute actual customers gained is perhaps the most powerful indicator that the time you spend on social media marketing is actually worth it.

5. Conversion Rate – What’s the visit-to-lead conversion rate of your social media traffic? In other words, of the social media traffic you’re generating, what percentage of those visitors become leads? While this may seem like a useless metric in itself, the conversion rate can be very useful when comparing one channel with another. For example, you can compare your Facebook conversion rate to your blogging conversion rate to analyze the ROI of those channels relative to each other.


Use ROI to determine your success on Social Media

Do share with us your how you determine the success of  investing your resources in Social Media and Social Networking?