Top 6 Social Media Resolutions for 2012

That's the question! Lose weight or buy a basket?

A new year signifies a new beginning and an opportunity to do better.

Most of us make New Year’s resolutions, be it to work harder, to make more money, to give more to relationships, to lose weight and generally to be a better person.

So what will you do differently and better in social media in 2012? Will you listen before engaging or will you focus on just a few key networks? Having reflected on my 2011 efforts and saw where I could improve, I made some Social Media Resolutions that will solidify my position as an expert in Inbound Marketing.
  1. To make social media  an integral part of my overall communication strategy – social media is but one of the many ways to communicate.  Sometimes face to face networking event is more effective than a Facebook message or a direct message on Twitter.
  2. To listen more – Jumping in without understanding the conversation can make one look foolish and incompetent.
  3. To be more relevant – Share more information that will be more beneficial to my online community. Use of demographics to figure out what my network want to know.
  4. To be more engaging and responsive -Reading about what others do is great, however, taking the time to respond to something will benefit the writer and the community at large. Conversation connect people and enhance experiences.
  5. To sell less.
  6. To evaluate my efforts – Which social networks should I be really on?  Use Google Analytics and links to track my efforts.
  7. To blog at least once per week on topics my clients, readers and critics want to read about.

So, there you have it, my top social media resolutions for 2012.  Have you made any? Feel free to share them with us.

Also, we welcome questions on any aspect of Inbound Marketing, Email Marketing, Social Media Marketing or online branding.


The Power Of Social Media To Help Google Find You

Social media has forced its way into the world of marketing, and it’s here to stay. Social networks and blogs are among the most popular online activities, and their popularity will continue to grow as more businesses utilize them to directly engage customers. Consider these recent estimates:

  1. According to Facebook Statistics, Facebook currently has over 500 million users – more than the combined populations of the United States, Germany, and Japan.
  2. There are currently 156 million public blogs that average over 1,000,000 posts a day, according to Technorati.
  3. YouTube will serve 75 billion video streams to 375 million unique visitors this year. Users now upload more than 24 hours of content every minute, according to YouTube.
  4. Twitter has over 200 million registered users, 155 million tweets per day and 460,000 sign ups per day, according to Twitter

Social media is big – and getting bigger. So use the power of social media to support your search engine optimization (SEO) strategy by integrating basic SEO best practices in those environments to engage a wider audience and improve your online presence.

Engage Your Audience

Social media is a terrific way to communicate with customers and improve brand awareness. Create a company profile on Facebook, Twitter, and LinkedIn and establish a company blog. Your company will not only appear more often in search engine results, but you’ll set the stage for stronger communication between your company and customers. It might seem overwhelming at first, but soon you’ll find that just by engaging your customers – responding to complaints and praise on Twitter and your Facebook business page, for example – you’ll begin to create more content and drive more traffic. Remember: social media isn’t free and it takes a lot of strategic thinking to monitor and engage your customers. The worst thing you can do is set these up then forget them!

Even if you don’t have an actual brick-and-mortar location, submitting your business to Google’s Local Business Listings can help your company rank higher. These listings take precedence over others, and they have the added benefit of increasing customer confidence because they see you’re a real company.

In many cases, just creating profiles will help your company dominate the results for brand terms. Search engines trust social media platforms and often usher them to the front of the line. This will help both potential and devoted customers find your content either in social networking profiles or your corporate website. It will also leverage universal search results to push either competitors or “negative content” about you down off the first page of results.

“Take the online shoe company Zappos: a search for the brand results in Facebook and Twitter accounts and their corporate blog. Three listings link to the company website and five of the top 10 are part of Zappos’ social media marketing efforts. ”

These are just a couple of easy things you can do to enhance your SEO rankings through social media. If you properly optimize these profiles and let users generate even more content in their own terms and language, you can reach an even wider audience and further dominate search results.

Learn From Interactions and Improve Your Online Presence

While dominating the results for branded keywords is important, social media also positively influences your website’s link authority (aka PageRank). By controlling these profiles on social networks, you can share links to internal pages of your website. If you’re an advanced social media user, incorporate trending topics and popular hash tags into your tweets because doing so allows you to appear in Google’s real-time search results.

Submitting your blog posts to social bookmarking sites like Digg can drive traffic to your website and create strong back-links. If you apply cross-linking principles, readers can visit your website via links posted on your profiles. Monitoring social bookmarking sites also provides a glimpse of how people discuss your company. Understanding your audience and their language aids your keyword research and marketing efforts.

Establish a strong social following and respond quickly and effectively to important industry events or negative press. By reacting   quickly through all your outlets including social profiles, using your SEO best practices and the keywords you know your customers use, you can secure multiple listings in the search engine results pages and push negative content down to the second or third pages. This is perhaps the most powerful integration of social media and SEO, but you can’t do it overnight. So start creating these profiles and developing your strategy, supporting a loyal following and you will see these benefits.