7 Benefits To Increasing Your Facebook Page Likes or Fans

1) Facebook Users Spend Almost 150% More Money Online Than Non-Users

A well documented study by eMarketer found that the people who used Facebook spent almost two and a half times more money online than those that did not use Facebook.  The heavy users, who are the ones that hit the like button the most, spent an average of $67 online as opposed to $27 spent online by non-users. 

2) People Who Click the Like Button are the Most Engaged Facebook Users

According to Facebook…

“People who click the Facebook Like button are more engaged, active and connected than the average Facebook user. The average “liker” has 2.4x the amount of friends than that of a typical Facebook user. They are also more interested in exploring content they discover on Facebook — they click on 5.3x more links to external sites than the typical Facebook user.  As publishers work to identify the best ways to reach a younger, always on audience, we’ve found that the average “liker” on a news site is 34.”

3) Showing Up First in Facebook Search Results

Facebook has more traffic than any other site in the world, including Google.  The two key components that determine Facebook search results are the number of likes a page has and the keywords used in the title of the page.

4) The Viral Syndication of Content

The more fans you have, the greater chance you have of your posts going viral.  Facebook reports that the average user has 130 friends.  This means if you have 10,000 fans, then you have a 1st level reach of 1.3 million Facebook users (10,000 fans multiplied by 130 friends each).  This is the power of Facebook.  One great post could lead to millions reading your message.

5) More Traffic to Your Website

Here are some impressive recent stats from Facebook integration with businesses…

  • The average media site integrated with Facebook has seen a 300% increase in referral traffic.
  • Users coming to the NHL.com from Facebook spend 85% more time, read 90% more articles and watch 85% more videos than a non-connected user.
  • Levi’s saw a 40 times increase in referral traffic from Facebook after implementing the Like button in April 2010 and has maintained those levels since.
  • When a Ticketmaster user posts a specific event they are attending, or may want to attend, to Facebook, it generates $5.30 of direct ticket sales.

6) The Higher Your Fan Count, The More People Will Like You

On Facebook  some people decide whether or not to become a fan based on the number of fans you already have.  Having over 200 Likes will effect on how many people choose to like your page.

7) The Facebook Fan Count is the New Better Business Bureau Stamp of Approval

If you place the Facebook widget in a prominent spot on your website, then it can dramatically influence the conversion ratio of your entire site.  By seeing that 100s of people have recommended or liked your page on Facebook, it gives your website visitors a perceived sense of trust that leads to more conversions.

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Make Your Transition To Facebook New Business Page Easy

On March 30thall Facebook Business Page will look differently. If it has not been done, Facebook will automatically update all business pages to the Timeline format which personal pages now have. If you wish to see what your present business page will look like, select the preview option in the Facebook advisory message at the top of  page.

Preview the new format of your page and tweak it before publishing

You can choose to adopt this format now but here are eight important things to know that will help to make this transition as smooth as possible.

1. Cover Photo

The first page your fans will see will have a large image or cover photo. You can now use your own cover photos at the very top of your timeline to show a new, striking visual layer to your service or product offerings.

The image is quite large and it will be public, so choose something or have an image created that represents and enhances your company and brand. If you are into retail like Walmart you could use this image.

Walmart's cover photo reflects the brand

If you want a really memorable cover photo, there are third-party applications such as SiteCanvas, my FBcovers.com and Cover Creator that can create jazzy cover images using your photos.

The cover photo can be up to 850 pixels by 315 pixels but may not contain any of the following:

  •  Price or purchase information, such as “30 percent off” or “Download it at our website.”
  •  Contact information, such as web address, email, mailing address or other information intended for your Page’s About section.
  •  References to user interface elements, such as ‘like’ or ‘share’, or any other Facebook site features.
  • Calls to action, such as “Get it now” or “Tell your friends.”

2.  A Smaller Profile Picture

The height of the profile picture has drastically changed and is now only 180 by 180 pixels. You could use your logo or another image that summarizes your brand so visitors will know immediately what you are about.

3. Changes To The About Section

The about section has long been a part of your Facebook page, but now it’s more predominately featured at the top of your timeline.

About section for companies with a physical location

It’s important that you update this section of your timeline, depending on  which of the two versions of the about section applies to your timeline.

i) Local businesses: If your timeline is associated with a physical location, then it will look like the image on the right.

About section for companies without a physical location

ii) No physical location: If your timeline features a brand without a single physical location, then it will look the  image on the right.

The section lets you add a description of up to to 255 characters. It’s important to be extremely clear and concise, giving first time visitors a clear understanding of what your company is about since this is on the fist page they will see.

4. Default Landing Tabs Will Be Things Of The Past

Facebook has removed the ability to create a default landing tab, so if you have one your customized welcome tab will not be the first page new visitors to your site will see. Instead they will see what will be your cover photo and Business Page time line. You can use your other customized tabs  and they can now be up to 760 pixels wide.

5. Photos, Likes, and Apps Are At The Top Of The Page

Photos show in the first spot, but you can change the order of everything else so people see what matters most. You can show a maximum number of 12 apps, so make sure to put your most important ones first.

With 12 apps make sure to have your most important ones first

 

6. New Administrator Panel

The administrative panel is small, compact and track all  activities on your page. You can see at a glance your new ‘likes’ , who comments or share your post. The insights of post engagement and reach are displayed on a graph which is easy to understand.

7. Message Fans Directly

Now people can contact you privately using messages. Notifications about new messages will appear right in your admin panel.

8. You Can Change Your Business Page Name

Another great this that this change brings is the ability to change your Facebook Business name. If you did not make the best choice for your business page name, you can now request to change it by using this link .

As Facebook continues to grow, develop and change we can be certain that more changes will come so be on the look out. Do feel free to share with us any challenges you face, comments or questions you might have as you transition to this new Facebook format for Business Page.

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10 Great Ways To Promote Your Facebook Business Page

Facebook symbol you can put on your website

Now that you have built your Facebook Business Page, (if you have not done so yet see “3 Easy Steps To Creating Your Facebook Business Page” ) you need to get people to join you there. Here are a few ways to promote your business page.

1. Run a Contest on your Page – This is a powerful tool to generate new fans quickly.

2. Use Your Existing Personal Profile – Using your personal profile you can invite friends from there to join your page.

3. Promote with Your LinkedIn – Another great option to use to get exposure is to put links to your page on your LinkedIn account.

4. Promote With Press Releases –  Create a Press Release to announce your new Page.

5. Use YouTube for your Facebook Page – Youtube is a great place to promote your Page.

6. Promote In your Email Signature – Put your Page in your email signature and use it in any forums you might be involved.

7. Advertise on Other Peoples Websites or Blogs – You can create Banners and have other people help you promote your Page.

8. Facebook Advertising – Facebook Ads are created right through Facebook and can be a very effective way to promote your Page. These ads are not free but can be targeted to a very specific audience based on the information they provide to Facebook!

9. Promotional items and Live Events –  Make sure to put the link to your Page on you business cards, promotional items and brochures. Invite people you network with to join your facebook Page.

10.  Use your websites to promote your Page – Add Facebook buttons to your company websites to encourage your visitors there to join  you on Facebook.

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