4 Practical Ways To Get Your Satisfied Customers Talking About You

Satisfied customers leads to repeat business and referals

The key to turning your business into a social media marketing success is focusing on what is already making your business great, then enabling your customers to spread the word about your exceptional products or services.

Here are some practical ways for linking your customers’ experience to the power of their endorsement, which will, in turn, bring more customers to your business:

1. Start with exceptional service – Provide your customers with positive, memorable experiences which will help to set you company apart from your competition. When you’re customers are passionate about you they will spread the word about your business to their friends and colleagues. For any social media marketing campaign to take off, you need to have all-out fans willing to share their great experiences.

Eugene Wood, Licensed and Certified Massage Therapist

Recently I went to Eugene Wood for a massage and got such a tremendous relief from  tension in my neck, shoulders and back he did not have to ask me to speak about it. Everyone who I met heard about it.  I took the time to Tweet and Facebook about it. I felt so good after that massage, I found it very easy to share my experience and was able to use social media to reach more people. I am a convert. I recommend  my friends and family to him as well as going back time and time again for his special touch.

2. Engage your customers with interesting content through E-Mail Marketing – Great service is a first step in building a passionate fan base, but the next step involves extending the experience outside your four walls. E-mail marketing helps you reach your passionate customers when they are not in your store by sharing news, tips and other information through periodic communications.

The benefits of e-mail marketing go beyond simply keeping your customers informed. The basic act of asking for an e-mail address strengthens the bond between your business and your customers because they are entrusting you with a piece of their personal information. In addition, e-mail newsletters are easily (and often) forwarded to and shared with friends making this a simple first step towards leveraging your customers’ contacts, if they choose to forward along your messages.

James Erhlein of Extreme Wellness Spa runs an excellent email marketing campaign with the help of Skylark Networks and The Hispanic Network.  The weekly and monthly news letters, done by Robert Saunders of Skylark Networks, are well crafted and beautifully laid out  with offers you find hard to refuse. You feel compelled to forward them so your friends can benefit from these offers. Maria Morales-Prieto of The Hispanic Network distribute these newsletters through her extensive network of business owners and professionals.

3. Help your passionate customers spread the word– Forwarding an e-mail newsletter is still a great way for your customers to spread the word about your company, but social media marketing provides a lot of other ways, too. Make sure you put the top social media sharing button, like Facebook, Twitter and LinkedIn, in your emails to make it easy for your emails to be shared. Put them at the very top of the newsletter so that it is very noticeable.

Relax, Refresh and Rejuvenate at Extreme Wellness Spa

4. Turn casual acquaintances into passionate customers through smart use of your Facebook Business Page – Sharing information with friends is essential to social media marketing and using Facebook Page to engage your most passionate customers will quickly increase awareness of your business among their contacts. This is why providing content to your most passionate customers is so important: Give them something worthwhile to talk about, and they will gladly share it with their friends. Some examples of items your business could post include:

  • Details on new products, or changes to existing offerings
  • Specials, deals, discounts and coupons
  • News on upcoming events
  • Information about community functions and charitable organizations your business may be participating in
  • Offers, prizes, rewards and contests

If the ultimate goal is to convert as many people into passionate customers as possible, then it all comes back to providing a great customer experience. Use social media marketing to lure customers into your business, where you can wow them with the kind of exceptional service they heard about from their contacts. And if these new customers heard about your business via social media, try to get them to sign up for your e-mail newsletter while they’re there. When they do, you will know you are on your way to another passionate customer, and your efforts will spin onward to their friends.

Do share with us how you  get your satisfied customers or clients to speak highly of what you do to their family, friends and business associates.


10 Reasons For Using Email Marketing

Email Marketing Has Global Reach

If targeted correctly and message crafted aptly, email marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects. It is a great way for maintaining a close relationship with your present customer base by sending them information that they consider valuable and essential to them. Microsoft sends out over 20 million email marketing pieces every month.

If you are still unsure, then here are 10 reasons, why you should start email marketing right away.

1.  Very Easy: Executing an email campaign is easy and simple; you can do it sitting at home without any extensive resources.

2. Inexpensive: Costs incurred in designing, executing, testing, sending and receiving an email is up to 78% less for a run of 5000 over paper-based direct mail version. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising. I find one of the cheapest  and effective email marketing system to be Express Email Marketing.

3. Interactive: You can innovatively initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospects, to grab their attention and interest immediately.

4. Highly personalized: Email enables you to personalize and greet every person by name. This helps create a special bond.

5. Round the clock marketing: Your prospects can access your offer through their emails anytime of day and night.

6. Measurable results: Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and enable you to assess the success of different email campaigns.

7.Targeted marketing: Since prepackaged and custom-built lists are available, you could reach only those who might require your services, solutions or products without bothering those who do not. You can select each one of your targets based on geography, age, income, spends, and many other parameters.

Email Marketing Results Are Measurable

8. Opt-in or unsubscribe options: Emails contain opt-in and opt-out options which help you to shortlist your prospects and reach only the ones genuinely interested in your offerings. It also helps protect you from being reported as spam and spamming fines can run in the thousands.

9. Faster response: Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself, while a direct mail campaign would take minimum 7 to 12 days to generate any responses. Further, responding to a direct mail is more cumbersome, while a person can respond to an email immediately.

10. Global reach:  No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing.

Email marketing is a high response and opportunistic medium for communicating with customers, and if executed right, has the power to bring huge benefits to your business. Go ahead, initiate an extremely targeted e-marketing and see your profits grow. Many of your competitors are doing it already!