Top Social Media Trends Impacting Marketing Decisions for 2015

Social Media trends in 2015 for Marketers

Social Media trends impacting marketing in 2015

1. Social Media Marketing has become essential to content marketing

Marketing practitioners now understands that social media is key to content marketing since it is one of the best ways to amplify content. The two most important aspects of content marketing is publication and distribution with social media been recognized as the most effective method of expanding the reach and visibility of of published content.

2. Facebook ad pricing will  increase significantly increase

The reach of Facebook posts have been decreased significantly in 2014, which is a serious problem for business owners who are using this platform for marketing purposes. This steady decline in reach is what has been coined the Filtered Feed Problem.

As Facebook continues to limit the number of posts page fans actually see, the demand for promoted posts and ads will continue to increase. This increase in demand will drive up the pricing. According to an Ad Week article earlier this year, 2014 Q1 Facebook ad pricing was up 10% over 2013 Q4 pricing. This trend is likely to continue into 2015 as organic post reach continues to fall.

 3. There will sharp increase in users on Twitter’s new business advertising model. 

Twitter is now offering businesses more choices and flexibility in how they create their ads and what they pay for. The new fee structure allows businesses to pay for certain performance-based actions rather than just retweets or clicks. Check out Twitter’s advertsing platform here.

These objective-based campaigns, which are still currently in beta, will offer more flexibility including tweet engagements (retweets, replies, etc.), website clicks or conversions, app installs, new followers and leads. These campaigns will be particularly appealing to small business owners who want to pay for results, not just for brand visibility.

4. Google+ is changing to bring more value to marketers

With the failure of Google’s Authorship experiment, it was felt by some that Google + did not bring a unique value to the social landscape and after the highly publicized departure of Google+ chief evangelist Vic Gundotra earlier this year  Tech Crunch felt the platform was quickly making the descent into obscurity. Having read Google CEO Larry Page in his statement about Gundotra’s departure and the fact that there a number of newly release features convinced me Google will not kill off Google +. The social network and user data infrastructure of Google is not going away.

The Google+ team has released new features such as Google+ polls and Google My Business.  Google+ polls allows you to poll other people on Google+ and learn what they think about a particular product, service or topic . Google My Business connects you directly with your customers, whether they’re looking for you on Search, Maps or Google+. Google My Business also puts your business info on Search, Maps and Google+ so that your customers can find you, no matter what device they’re using.

5. Instagram will become essential for image-based social media marketing

With over 200 million monthly users, Instagram is the network for image-based social media marketing.  According to the Social Media Marketing Industry report, 42% of marketers are planning to increase their use of the platform this year, compared to 38% in 2013. Instagram will also continue to grow in the micro-video space. With both Vine and Instagram vying for billing as the top video networking site, the platforms have continued to differentiate themselves from the other offering different features, video lengths and editing capabilities. However, I believe we’ll see Instagram begin to outpace Vine as we enter 2015.

And with the recent emergence of Instagram’s in-feed video advertising, marketers will now have the option of paying to target their 15-second videos to users based on age, gender and country. While some have called the new video ads incongruous, the new feature is a welcome addition for marketers looking to promote their wares to Instagram’s young, affluent user base.

6. LinkedIn will widen the gap as “the” B2B social network
LinkedIn has been the top network of choice for the B2B crowd for years already, and I believe we’ll see the gap between LinkedIn and other networks continue to widen in 2015. According to the 2014 Social Media Examiner survey, 88% of B2B marketers are using LinkedIn, compared to 89% for Facebook and 86% for Twitter. I believe 2015 is the year LinkedIn will surpass Facebook for B2B marketing.


As 2015 progresses, it will be rather interesting to see how marketing professionals take advantage of these trends to build brand awareness, increase customer loyalty and drive sales. Do tell us what is working for you or share with our readers what other trends you have identified for 2015.



How to Use Social Networking Sites to Drive Business: Social Network Marketing

Effective Social Network Marketing

Marketing through social networks is not  about selling your product,  it is about engaging your followers and fans. It is about developing brand loyalty through interactions with your customers. It is about making sure your customers see that you are genuinely interested in their welbeing.

A lot of people have started on social networking sites such as Facebook, LinkedIn, Twitter and  YouTube with  no clue to how it can benefit them. They do not realize that it is very important to have a Social Network Marketing plan that details what they want to achieve and how they plan to achieve it. Also, an effective Social Network Marketing plan must support your overall Marketing Plan. In developing your Social Media Networking plan, here are some questions you should ask your self:

  • On which social networks will I most likely find my target market?
  • What are my main objectives? Do you want to build brand loyalty, get customer feedback or drive traffic to your website?
  • How often should I post? When should and what should I post?
  • What resources will I allocate to executing my plan?

Remember the main goal of these community-based environment of social networking sites is to provide a platform for an open and honest conversation so do bear this in mind when you craft your plan.

The companies that are most successful at converting followers into dollars are those who interact most with the users and frequently post content related to their brand. Facebook’s Business Page is a great example of  how you should be marketing your company through social networking sites if you are B2C company.  A Facebook Page is a public profile that enables you to share your business and products with Facebook users and can be easily found by search engines.

Those users that ‘like’ your page can post comments, feedback and reviews on your products or services. They are able to communicate directly with you, giving you the opportunity to respond.  As users ‘like’ your page, all of your activities appear in their News Feed each time they log on. There’s also a useful feature called the Insights tool, which allows you to analyze page views, the demographics of your fans, and the number of people who view (or stop viewing) your News Feed posts.

Remember, it’s called a social network, not a “business network.’ Coming off as a pushy or shrewd salesperson peddling a product could scare away your friends and connections. Remember to be genuine and personal.

Do share with us ways you are able to engage the people in your online networks.


The Power Of Social Media To Help Google Find You

Social media has forced its way into the world of marketing, and it’s here to stay. Social networks and blogs are among the most popular online activities, and their popularity will continue to grow as more businesses utilize them to directly engage customers. Consider these recent estimates:

  1. According to Facebook Statistics, Facebook currently has over 500 million users – more than the combined populations of the United States, Germany, and Japan.
  2. There are currently 156 million public blogs that average over 1,000,000 posts a day, according to Technorati.
  3. YouTube will serve 75 billion video streams to 375 million unique visitors this year. Users now upload more than 24 hours of content every minute, according to YouTube.
  4. Twitter has over 200 million registered users, 155 million tweets per day and 460,000 sign ups per day, according to Twitter

Social media is big – and getting bigger. So use the power of social media to support your search engine optimization (SEO) strategy by integrating basic SEO best practices in those environments to engage a wider audience and improve your online presence.

Engage Your Audience

Social media is a terrific way to communicate with customers and improve brand awareness. Create a company profile on Facebook, Twitter, and LinkedIn and establish a company blog. Your company will not only appear more often in search engine results, but you’ll set the stage for stronger communication between your company and customers. It might seem overwhelming at first, but soon you’ll find that just by engaging your customers – responding to complaints and praise on Twitter and your Facebook business page, for example – you’ll begin to create more content and drive more traffic. Remember: social media isn’t free and it takes a lot of strategic thinking to monitor and engage your customers. The worst thing you can do is set these up then forget them!

Even if you don’t have an actual brick-and-mortar location, submitting your business to Google’s Local Business Listings can help your company rank higher. These listings take precedence over others, and they have the added benefit of increasing customer confidence because they see you’re a real company.

In many cases, just creating profiles will help your company dominate the results for brand terms. Search engines trust social media platforms and often usher them to the front of the line. This will help both potential and devoted customers find your content either in social networking profiles or your corporate website. It will also leverage universal search results to push either competitors or “negative content” about you down off the first page of results.

“Take the online shoe company Zappos: a search for the brand results in Facebook and Twitter accounts and their corporate blog. Three listings link to the company website and five of the top 10 are part of Zappos’ social media marketing efforts. ”

These are just a couple of easy things you can do to enhance your SEO rankings through social media. If you properly optimize these profiles and let users generate even more content in their own terms and language, you can reach an even wider audience and further dominate search results.

Learn From Interactions and Improve Your Online Presence

While dominating the results for branded keywords is important, social media also positively influences your website’s link authority (aka PageRank). By controlling these profiles on social networks, you can share links to internal pages of your website. If you’re an advanced social media user, incorporate trending topics and popular hash tags into your tweets because doing so allows you to appear in Google’s real-time search results.

Submitting your blog posts to social bookmarking sites like Digg can drive traffic to your website and create strong back-links. If you apply cross-linking principles, readers can visit your website via links posted on your profiles. Monitoring social bookmarking sites also provides a glimpse of how people discuss your company. Understanding your audience and their language aids your keyword research and marketing efforts.

Establish a strong social following and respond quickly and effectively to important industry events or negative press. By reacting   quickly through all your outlets including social profiles, using your SEO best practices and the keywords you know your customers use, you can secure multiple listings in the search engine results pages and push negative content down to the second or third pages. This is perhaps the most powerful integration of social media and SEO, but you can’t do it overnight. So start creating these profiles and developing your strategy, supporting a loyal following and you will see these benefits.



Use LinkedIn To Grow Your Business

Do you want to establish yourself as an industry expert? Do you want to market to other businesses, network with business leaders and executives? If so, then a presence on LinkedIn is a must! It is one of the most effective platforms for businesses because your profile is more like an online resume and it allows for effective business to business networking.

The following tips can help you establish yourself and grow your business on LinkedIn.

  1. Build a powerful profile – like Marvin Bzura, Owner of Try to make your profile 100% complete by including your education, industry certifications, professional experience, honors and awards. Add a professional photo and provide a summary that highlights your most outstanding features/experience/selling points.
  2. Join several pertinent groups – LinkedIn’s groups are fantastic engines for networking with people in your professional circles. You can join groups who have similar businesses and services as you, network with college alumni as well as business or trade specific entities. The more effective networking you do, the more your business gets noticed.
  3. Ask and answer questions – You can rapidly establish yourself as an industry expert by routinely checking to see if there are any questions being asked in your area of expertise. Providing helpful answers will help to establish you as an industry expert. LinkedIn will feature you on its homepage once you have established yourself as recognized expert.
  4. Give and ask for recommendations – There is a section on your profile for recommendations from colleagues and business partners. Be sure to ask for recommendations but also be willing to give recommendations to others this will build good will.
  5. Use to promote upcoming events – Is there a event you want to promote? You can create an event and send invitations to members of your network then track RSVP. Yvonne Bisk of Long Island Entrepreneurs, Eileen Lichtenstein CEO of Balance & Power Inc , Eugenia Karahalia Owner of Unleash Your Full Potential Now all are using this feature to effectively promote their events.

As with all social media networks, the value of LinkedIn is in building targeted connections and developing relationships. When you add value and establish yourself as an expert in your field your social media efforts will enhance your business.

Over the next few weeks we will explore in more detail each of these aspects of LinkedIn. Be sure to let me know if there are any other areas you what us to look at be leaving a comment.


10 Easy Steps To Creating A LinkedIn Account

So you have heard about LinkedIn, the online professional network, and that it can help you do the following:

  1. Establish your professional profile online.
  2. Stay in touch with colleagues and friends.
  3. Find experts, brings you new ideas and identify opportunities.

If you need help to get started, here are 10 some simple steps to do so.

  1. Go to
  2. Select ‘Join now’ from the top left side of your page.
  3. Fill in the information relating to name and password.
  4. Selecting ‘join LinkedIn’ assumes you have read the terms & conditions and are in agreement with them.
  5. Now you are ready to start your professional profile with such basic information as employment status, company owned/employed to and so on.
  6. Next you will be asked to check if you already have friends on LinkedIn who are in your email address book.
  7. You can either choose to access your email list or move on to expanding your profile.
  8. To expand your profile, select ‘profile’ from the top left side of your screen and choose ‘edit profile’.
  9. If you have a professional or business resume you can copy from it and paste into the relevant sections.
  10. It is your advantage to complete all sections and add as much information as is possible. Make sure you have all the pertinent information relating to all sections. Uploading a photo of yourself is extremely since it makes your profile more personable and allays fears of spamming. The maximum file size is 4MB and the format can be JPG, PNG and GIF .

Now you are armed with the information to set up your LinkedIn account, next we will look at using LinkedIn to find business opportunities.