Top Social Media Trends Impacting Marketing Decisions for 2015

Social Media trends in 2015 for Marketers

Social Media trends impacting marketing in 2015

1. Social Media Marketing has become essential to content marketing

Marketing practitioners now understands that social media is key to content marketing since it is one of the best ways to amplify content. The two most important aspects of content marketing is publication and distribution with social media been recognized as the most effective method of expanding the reach and visibility of of published content.

2. Facebook ad pricing will  increase significantly increase

The reach of Facebook posts have been decreased significantly in 2014, which is a serious problem for business owners who are using this platform for marketing purposes. This steady decline in reach is what has been coined the Filtered Feed Problem.

As Facebook continues to limit the number of posts page fans actually see, the demand for promoted posts and ads will continue to increase. This increase in demand will drive up the pricing. According to an Ad Week article earlier this year, 2014 Q1 Facebook ad pricing was up 10% over 2013 Q4 pricing. This trend is likely to continue into 2015 as organic post reach continues to fall.

 3. There will sharp increase in users on Twitter’s new business advertising model. 

Twitter is now offering businesses more choices and flexibility in how they create their ads and what they pay for. The new fee structure allows businesses to pay for certain performance-based actions rather than just retweets or clicks. Check out Twitter’s advertsing platform here.

These objective-based campaigns, which are still currently in beta, will offer more flexibility including tweet engagements (retweets, replies, etc.), website clicks or conversions, app installs, new followers and leads. These campaigns will be particularly appealing to small business owners who want to pay for results, not just for brand visibility.

4. Google+ is changing to bring more value to marketers

With the failure of Google’s Authorship experiment, it was felt by some that Google + did not bring a unique value to the social landscape and after the highly publicized departure of Google+ chief evangelist Vic Gundotra earlier this year  Tech Crunch felt the platform was quickly making the descent into obscurity. Having read Google CEO Larry Page in his statement about Gundotra’s departure and the fact that there a number of newly release features convinced me Google will not kill off Google +. The social network and user data infrastructure of Google is not going away.

The Google+ team has released new features such as Google+ polls and Google My Business.  Google+ polls allows you to poll other people on Google+ and learn what they think about a particular product, service or topic . Google My Business connects you directly with your customers, whether they’re looking for you on Search, Maps or Google+. Google My Business also puts your business info on Search, Maps and Google+ so that your customers can find you, no matter what device they’re using.

5. Instagram will become essential for image-based social media marketing

With over 200 million monthly users, Instagram is the network for image-based social media marketing.  According to the Social Media Marketing Industry report, 42% of marketers are planning to increase their use of the platform this year, compared to 38% in 2013. Instagram will also continue to grow in the micro-video space. With both Vine and Instagram vying for billing as the top video networking site, the platforms have continued to differentiate themselves from the other offering different features, video lengths and editing capabilities. However, I believe we’ll see Instagram begin to outpace Vine as we enter 2015.

And with the recent emergence of Instagram’s in-feed video advertising, marketers will now have the option of paying to target their 15-second videos to users based on age, gender and country. While some have called the new video ads incongruous, the new feature is a welcome addition for marketers looking to promote their wares to Instagram’s young, affluent user base.

6. LinkedIn will widen the gap as “the” B2B social network
LinkedIn has been the top network of choice for the B2B crowd for years already, and I believe we’ll see the gap between LinkedIn and other networks continue to widen in 2015. According to the 2014 Social Media Examiner survey, 88% of B2B marketers are using LinkedIn, compared to 89% for Facebook and 86% for Twitter. I believe 2015 is the year LinkedIn will surpass Facebook for B2B marketing.


As 2015 progresses, it will be rather interesting to see how marketing professionals take advantage of these trends to build brand awareness, increase customer loyalty and drive sales. Do tell us what is working for you or share with our readers what other trends you have identified for 2015.



Top 4 Free Marketing Tactics to Increase Exposure

Stand out from the crowd with effective marketing

  1. Work on your social media presence – Do you actively keep a Facebook, Twitter, and Google + account? If you do not, be sure to begin today. Invite your friends and business associates to follow your account, and make your profile, page or group something that will spread. Offer something for signing up and send it to them in a private message when they do.  Make sure to regularly post amazing, useful content to the page or group so it benefits your followers. If you have the resources to take professional-quality photos or create inspiring visuals, consider using Pinterest as well. Effectively using social media can increase your company’s exposure exponentially.

2. Network in your industry – Many products can be very complimentary to other products or services. For example, if you provide peak performance coaching like Eileen Lichtenstein of Balance & Power,  you could team up with Alissa Bickarof CompassRose Development to provide a series of powerful workshops as they did. Calling other businesses that sell your product and giving them a discount is  a quick way to make steady income. Another idea would be to offer a special discount to a related business’s customers. Establishing relationships with related businesses could be very profitable in terms of both sales and exposure, depending on how you arrange the relationship and what your product or service is.

3. Clean up your website’s on-page SEO and add more content – With the recent Google Penguin updates, most sites are out of date with their on-page SEO. Make your site squeaky clean by fixing all 404’s,broken images, and other issues, and by adding lots of new, fresh, non-spammy content. The more original useful content you have on your site, the more value you add to the web and that means Google will value your site more. This technique helps convert visitors by making your website useful and valuable, and it can help you improve your search engine rankings to get more exposure and visitors.

Increased exposure leads to more customers and more revenues

4. Create lots of high-quality postings about your company on many different sites – The more content online linked to your website, the better. Make a quality lens on about your product and include the product URL on it. Go to Wikipedia and make a history page about your company (being careful to only be informative and not pitchy at all) and include the URL to your home or About Us page. Other places you can create quality content with a link back to your site include,,, and With the recent Penguin updates in mind, remember to use a variety of anchor text links, including “click here” and the URL itself. This technique helps you spread your brand and products across lots of different websites, and can help you rank better in the search engines.

Remember, while these marketing techniques do not require any money to use them, they each require a certain investment of time. Some of these techniques are one-time-only, while others are ongoing.


7 Benefits To Increasing Your Facebook Page Likes or Fans

1) Facebook Users Spend Almost 150% More Money Online Than Non-Users

A well documented study by eMarketer found that the people who used Facebook spent almost two and a half times more money online than those that did not use Facebook.  The heavy users, who are the ones that hit the like button the most, spent an average of $67 online as opposed to $27 spent online by non-users. 

2) People Who Click the Like Button are the Most Engaged Facebook Users

According to Facebook…

“People who click the Facebook Like button are more engaged, active and connected than the average Facebook user. The average “liker” has 2.4x the amount of friends than that of a typical Facebook user. They are also more interested in exploring content they discover on Facebook — they click on 5.3x more links to external sites than the typical Facebook user.  As publishers work to identify the best ways to reach a younger, always on audience, we’ve found that the average “liker” on a news site is 34.”

3) Showing Up First in Facebook Search Results

Facebook has more traffic than any other site in the world, including Google.  The two key components that determine Facebook search results are the number of likes a page has and the keywords used in the title of the page.

4) The Viral Syndication of Content

The more fans you have, the greater chance you have of your posts going viral.  Facebook reports that the average user has 130 friends.  This means if you have 10,000 fans, then you have a 1st level reach of 1.3 million Facebook users (10,000 fans multiplied by 130 friends each).  This is the power of Facebook.  One great post could lead to millions reading your message.

5) More Traffic to Your Website

Here are some impressive recent stats from Facebook integration with businesses…

  • The average media site integrated with Facebook has seen a 300% increase in referral traffic.
  • Users coming to the from Facebook spend 85% more time, read 90% more articles and watch 85% more videos than a non-connected user.
  • Levi’s saw a 40 times increase in referral traffic from Facebook after implementing the Like button in April 2010 and has maintained those levels since.
  • When a Ticketmaster user posts a specific event they are attending, or may want to attend, to Facebook, it generates $5.30 of direct ticket sales.

6) The Higher Your Fan Count, The More People Will Like You

On Facebook  some people decide whether or not to become a fan based on the number of fans you already have.  Having over 200 Likes will effect on how many people choose to like your page.

7) The Facebook Fan Count is the New Better Business Bureau Stamp of Approval

If you place the Facebook widget in a prominent spot on your website, then it can dramatically influence the conversion ratio of your entire site.  By seeing that 100s of people have recommended or liked your page on Facebook, it gives your website visitors a perceived sense of trust that leads to more conversions.


Make Your Transition To Facebook New Business Page Easy

On March 30thall Facebook Business Page will look differently. If it has not been done, Facebook will automatically update all business pages to the Timeline format which personal pages now have. If you wish to see what your present business page will look like, select the preview option in the Facebook advisory message at the top of  page.

Preview the new format of your page and tweak it before publishing

You can choose to adopt this format now but here are eight important things to know that will help to make this transition as smooth as possible.

1. Cover Photo

The first page your fans will see will have a large image or cover photo. You can now use your own cover photos at the very top of your timeline to show a new, striking visual layer to your service or product offerings.

The image is quite large and it will be public, so choose something or have an image created that represents and enhances your company and brand. If you are into retail like Walmart you could use this image.

Walmart's cover photo reflects the brand

If you want a really memorable cover photo, there are third-party applications such as SiteCanvas, my and Cover Creator that can create jazzy cover images using your photos.

The cover photo can be up to 850 pixels by 315 pixels but may not contain any of the following:

  •  Price or purchase information, such as “30 percent off” or “Download it at our website.”
  •  Contact information, such as web address, email, mailing address or other information intended for your Page’s About section.
  •  References to user interface elements, such as ‘like’ or ‘share’, or any other Facebook site features.
  • Calls to action, such as “Get it now” or “Tell your friends.”

2.  A Smaller Profile Picture

The height of the profile picture has drastically changed and is now only 180 by 180 pixels. You could use your logo or another image that summarizes your brand so visitors will know immediately what you are about.

3. Changes To The About Section

The about section has long been a part of your Facebook page, but now it’s more predominately featured at the top of your timeline.

About section for companies with a physical location

It’s important that you update this section of your timeline, depending on  which of the two versions of the about section applies to your timeline.

i) Local businesses: If your timeline is associated with a physical location, then it will look like the image on the right.

About section for companies without a physical location

ii) No physical location: If your timeline features a brand without a single physical location, then it will look the  image on the right.

The section lets you add a description of up to to 255 characters. It’s important to be extremely clear and concise, giving first time visitors a clear understanding of what your company is about since this is on the fist page they will see.

4. Default Landing Tabs Will Be Things Of The Past

Facebook has removed the ability to create a default landing tab, so if you have one your customized welcome tab will not be the first page new visitors to your site will see. Instead they will see what will be your cover photo and Business Page time line. You can use your other customized tabs  and they can now be up to 760 pixels wide.

5. Photos, Likes, and Apps Are At The Top Of The Page

Photos show in the first spot, but you can change the order of everything else so people see what matters most. You can show a maximum number of 12 apps, so make sure to put your most important ones first.

With 12 apps make sure to have your most important ones first


6. New Administrator Panel

The administrative panel is small, compact and track all  activities on your page. You can see at a glance your new ‘likes’ , who comments or share your post. The insights of post engagement and reach are displayed on a graph which is easy to understand.

7. Message Fans Directly

Now people can contact you privately using messages. Notifications about new messages will appear right in your admin panel.

8. You Can Change Your Business Page Name

Another great this that this change brings is the ability to change your Facebook Business name. If you did not make the best choice for your business page name, you can now request to change it by using this link .

As Facebook continues to grow, develop and change we can be certain that more changes will come so be on the look out. Do feel free to share with us any challenges you face, comments or questions you might have as you transition to this new Facebook format for Business Page.


Google Is Watching You & Tracking You

Can we escape Google?

Google begins today, Thursday March 1, to create far more comprehensive profiles of its users by following their activities across the company’s Web sites. From videos watched on YouTube to the terms typed in a Google search, tracking such behaviors will enable the firm to sell ads better suited to its customers’ tastes.

Users won’t be able to opt out. If they don’t like the change, Google has said, they can avoid signing into their accounts or stop using Google products altogether.

But that’s easier said than done, experts say. For the 350 million people using Gmail around the world, moving to a new e-mail program is perhaps more inconvenient than changing a mailing address or a bank account.

The “high switching cost” — as business parlance calls it — didn’t happen by accident.

When Gmail launched eight years ago, it quickly supplanted AOL and Hotmail as a leading e-mail service. It was free, storage was unlimited and it was easy to search for past messages. Gmail became even more useful as the company integrated contact lists, word processing, live maps and then later integrated the services on smartphones.

The business plan was clear: Glean information from consumers, sell ads and keep everything free.

Wondering how to clear your search history before the changes go into effect?

The first and easiest way to use Google but keep the company from collecting information on you is to use the company’s services without signing in to your account. YouTube, Search and Maps don’t require users to be logged in to use the services, though even signed-out users will still see ads based on their search terms, etc.

If you, like many people, are constantly signed in to your Gmail account throughout the day, things get a little more complicated.

Users can turn off the setting that allows Google to record their search history. To get to this menu, go to or head to the “Account Settings” menu from the top navigation bar you see when signed in to your Google account. Scroll down to the “Services” section. From here, you can pause, edit or remove all Web History. On some accounts, you can also go to the “Products” section of your account settings and click the “Edit” link next to “Your Products.”

Google will still keep some of your Web history information regardless of your settings, but the results won’t be used to customize your search results. According to Google, the company “also maintains a separate logs system for auditing purposes and to help us improve the quality of our services for users.” Google keeps the information to “audit our ads systems, understand which features are most popular to users, improve the quality of our search results, and help us combat vulnerabilities such as denial of service attacks.”

Note that if you want to delete your Google Web history from your computer, you should also clear it in your  

You can escape Google

browser and from any Google toolbars you may have.To do so, head to your browser’s search history settings. In Firefox and Internet Explorer, you can clear history from the “Tools” menu. In Chrome, click on the wrench icon, head to the “Under the Hood” tab and choose the “Clear Browsing Data” option.

To delete all or part of your Google account (your profile, say, or your Google+ account), you can use the same “Services” area of your “Account Settings” panel.

So, now you know, Google is watching and tracking you!  What are your thoughts on this matter and what will you do about it? Do share with us.