The “Social Media Social”

Robert Saunders, Skylark NetWorks

Robert Saunders, Skylark NetWorks

This past August 16, I ‘participated’ in a social media seminar: Supersize Your Business with Social Media Tools. I emphasize ‘participated’ because that is the essence of social media: Being a part of it. By social media I refer to, as if you didn’t already know, Facebook, MySpace, Google+, Twitter, Wikipedia (yes, Wikipedia, click the Discussion tab on any wiki topic, and you’ll see).  The list of sites goes on and on.

My goal, since I was invited to be a co-presenter by Sandra McCarty, was to see to it that every aspect of the ‘seminar’ was social. I wanted to establish a rapport with Sandra, with our raconteur, David Gussin of, and most importantly, I wanted the audience to be involved, to participate.

And that made all the difference.

The seminar, which was supposed to be about 20-30 minutes in length, ran a full 90 minutes.

A pessimist might say, “Oh, no! Too long!” But that was not the case. The audience was very involved from the 2nd or 3rd slide onward. Questions were asked by anyone, and they were answered by anyone. Information passed to and from each and every point in Retro Lounge& Grill’s dining and reception room.

The tipping point was Twitter. Everyone had something to ask, or an answer to pass on. That moment would have made a fantastic tweet-up. Personally and professionally I find Twitter to be very compelling, just when I think I have a handle on Twitter, it morphs, it shifts, it grows, it evolves. No other social media outlet matched it. Every site had a wonderful share of questions, and new insights were gained by all. Myself included.

It was an amazing experience, and everyone was aware of it. And everyone present is looking forward to a follow-up presentation.

 Thank Yous. I would like to thank Sandra McCarty for the opportunity to c0-present. Thanks to David Gussin of &, he is the “The Natural” of Social Media. (That’s a Robert Redford baseball movie reference, get it at RedBox or on Netflix please). To Retro Lounge & Grill for hosting. A round of applause to Yvonne Bisk of Long Island Entrepreneurs, David Gussin, Sherri Gillespie of MRG Marketing, Hannah Park-Lusterman, Eileen Lichtenstein  of  Balance and Power, Gail Adams of 7th in Heaven Singles Events and Dr. Bruce Kesten of Kesten Family Chiropractic for helping  to promote. And a tremendous thank you to the audience for truly bringing life to the show. Bravo!


Best of LI – Is This A Popularity Contest?

The Best Of Long Island

It time to vote for the best in Long Island. This is the sixth year of the Long Island Press’ Best of L.I. poll, and it’s also by far the biggest. It is expected that more than 300,000 Long Islanders will vote. Participation in this high-profile awards program is  extremely high, as it is felt that this competition highlights the very BEST that Long Island has to offer.

What is the Best of LI? – It’s a competition that is organized by Long Island Press and allows residents of Long Island to vote for which business is their favorite in over 215 categories.

The first step was establishing a comprehensive nomination process, so that any company that does business on LI had an opportunity to be in the running. This nomination process was open to everyone, for two months, from July through August. The winners of our 2010 poll were automatically nominated again, so that they could defend their titles.

The top 15-18 nominees (20 in the Best Restaurant Category) advanced to the voters round. Voting began on October 1, 2010 and will end on December 15, 2010 at 11:59 p.m. Important to Note

Any person with access to a computer, laptop or cell phone and has an email address may vote one time per day,  per category per computer device or Email Address. Only 75 votes per Email address will count towards the final vote total of each category.

The winners – On December 16, 2010 the votes will be tabulated and the top three local business, organizations or individuals will win First, Second, and Third Place. The definition of local is if the entity ownership or franchisee resides on Long Island.

Is this a real competition or a popularity contest? – But are people really voting for their favorite  business or are they been courted, lobbied and even badgered to vote? It is felt by some this is really a popularity contest and those businesses that have the most aggressive marketing campaigns will win. Long Island Press actively supports nominees’ soliciting votes using social networks like Facebook as well as the various advertising packages and tools they offer each nominee. Some even believe that this competition is merely another revenue earner for LI Press.

So what do you think, is Best of LI a true competition or just another popularity contest?


Long Island Citizens for Community Values Launches Annual Fundraiser

Long Island Citizens for Community Values (LICCV) hosted a garden party last Saturday to launch their annual fundraiser, the Bloomingdale’s  Benefit Shopping Day at Backyard Master’s Patio Showroom in Farmingdale New York. It was a Victorian theme and the ladies all looked fabulous in beautiful colors, hats, gloves and pearls. Backyard Masters was the perfect backdrop for a garden party, providing just the right ambiance with  beautiful pools, spas,  gazebos, fountains with flowing water and tropical plants.

Ladies looking fabulous at the garden party

A number of  persons were honored for their contribution to LICCV: Gary Melius owner of Oheka castle, the French-style chateau and the second-largest private residence ever built in the USA.

Executive Director of LICCV Bobby Lloyd and wife Dianne, presented honoring award to Gary Melius, owner of Oheka castle

Dean and Sherry Salvani, owners of Backyard Masters, the patio experts that offer an assortment of American-made, high quality, pools, and the Long Island Teen Challenge Ladies Home.

Executive Director of LICCV Bobby Lloyd and wife Dianne presented honoring award to Dean & Sherry Salvani, owners of Backyard Masters

The LICCV is an alliance of concerned citizens with businesses, religious and health care organizations to protect children, families and the community from the harmful effects of pornography and sexualized culture. The Department of Justice found that one in three females and one in seven males will be sexually molested by age 18.

The Attorney General’s Commission on Pornography recent report of July 2010, found that  ‘pornography is often used by pedophiles to softens children’s defenses against sexual exploitation. They are shown nude pictures of adults, for example, and told, “See, this is what mommies and daddies do.” They are then stripped of innocence and subjected to brutalities that will be remembered for a lifetime’

To donate your time and other resources to the Long Island Citizens for Community Values, call 631-608-3778 or email Dianne Lloyd at