10 Habits To Build Online Reputation through Social Media


Blogging - one of the best ways to build your online reputation

Social media and technology have made it easier to build your personal and professional online reputation. Becoming recognized by your clients and prospective clients as an expert and thought leader in your field is essential to building a strong online reputation. Since content is King, the creation of material and information to establish you as an expert is super important.

The generation of large amounts of content through social media channels like blogs, YouTube, Twitter, LinkedIn and Facebook are some of the most effective ways to build your online reputation. It is important to remember, however, that your reputation will not be built up overnight. It takes time and the consistent involvement of other people. Here are 10 habits that I find very effective in building my online reputation. Do feel free to add your habits, tips and ideas in the comment box.

1. Deliver your best: Aim to deliver your utmost value every time you write. Never write for the sake of writing or post for the sake of updating. Make sure every word counts.

2. Be focused: Identify your niche and concentrate your social media efforts on discussions and content that is related to your area of expertise.

3. Pay attention: Make sure to pay close attention to discussions that are related to your business. You will learn a great deal from what you read and from what you participate in. One of the main keys to social media success is listening.

4. Be Honest: A solid reputation online is based on honesty. It is absolutely imperative that you demonstrate transparency at all times.

5. Be genuine: Your content should reflect who you are as a human being so share example from your life experience. If you write in an indifferent manner people will not be able to associate with what you are offering or connect with you as a person. People need to relate to you on a human level.

6. Avoid self-promotion: If your content is full of the hard sell, nobody will have an interest in reading what you have to say. If your content is valuable, solves your readers’ problems; if you are unobtrusive and respectful, people will be interested in getting involved in your offerings.

7. Respond in a timely fashion: A very large part of building your online reputation successfully is your interactions with other people. Responds to comment and questions in a timely fashion.

8. Share other people’s content: Be willing to share what other people write. Remember one hand washes the other.

9. Don’t be controlling: It is important for you to be able to relinquish some of control so that your content, discussions, etc, can be syndicated across the Internet. Your reputation will grow faster if you allow other people to share what you write.

10. Get as involved as possible: Remember that you should not be spending all of your time on one social media channel. The more involved you get with social media communities on various websites, the stronger your reputation will be.

Do share with us some habits your have acquired to help you become better at blogging and increase your audience reach.



Best Practices Of Business Blogging

Blogging - an effective way to expand your reach

Here are some best practices that will help your business blog succeed.

1. Know why are you in business – Clarity about your purpose, your goals, your ideal client and how you transform people’s lives will help guide all your marketing messages on your business blog and various social networking sites.

2. Have a blog for your business – It’s your online real estate and the hub of all your social marketing. You own it and control the content, the look and its navigation. You do NOT control Facebook, Twitter or any other social networking site so you must have your own domain and site on the web.

3. Keep search engine optimization in mind – know your keywords – but don’t get obsessed. Write for your readers first, the search engines second.

4. Find a optimal posting schedule that works for you – The more you post on your blog, the more traffic you’ll attract. But more than frequency, focus on posting quality content consistently and constantly.

5. Keep the Four E’s in mind when writing your blog posts: Educate, Entertain, Engage and Enrich. Here’ are a few example of  blogs that educates, entertain, engage and well as enrich – Dare It, Don’t Diet: 15 pounds in15 days, Long Island Entrepreneurs, 516Ads.com Blog and  Balance and Power Blog.

6. Re-purpose your blog content in multiple formats like audio and video in order to leverage your time and extend your reach on the web. Your audience likes to consume content in multiple ways so give them choices.

7. Automate syndication of your blog posts to your social profiles. For example have your blog automatically post to your Facebook profile through the application Networked Blogs.

8. Give your blog readers the tools to amplify your message to their own communities. Have a retweet/tweet buttons, Facebook Like button, Digg, Stumbleupon and other relevant social sharing buttons on your blog posts.

Understand your company's mission before you start blogging

Do you have some business blogging do’s and don’ts you’d like to add?  If so, submit them in the comments section and I will include them in my article. Blog on!



How Do You Automatically Post Your Blog To Facebook?

Blogging - a great way to expand your centre of influence

Facebook allows you to quickly and easily import an external blog from another website. You can import it to your personal page or your business page.


Import Blog To Your Personal Page

1. Go to the main Notes application page by typing “Notes” into the search box at the top of the screen.

2. Click the Import a blog link on the right side of the page.

3. Enter the URL (web address) of your blog into the text box, and check the box underneath that states that you agree to our Terms of Use.

4. To complete the process, click on “Start Importing.” Once you do this, your previous posts will appear as notes and any new posts you make will automatically display.

Importing Blog To Facebook


Import Blog To Your Business Page

1. If you manage a number of  business pages, access your Page manager here: http://www.facebook.com/pages/manage/ or go directly to the desired business page newsfeed.

3. Click “Edit Page” beneath the Page profile picture.

4. Select “Applications” and a all the aplications will be displayed.

5. Next to “Notes” please click “Go to Application.”

5. On the bottom left hand side of the page select “Edit Import Settings”

6.The above screen will appear and all you have to is do steps 3 & 4 from importing blog to personal page.

If you have trouble importing your blog, go to Facebook Help Center which can be found be clicking on account which is to the top right side of your Facebook screen.




Comedians Insights on Audience Engagement

Rachel Feinstein captivated the audience with her unique style

The Audience Conference moderated by Loren Feldman, an outstanding showman himself, showcased comedians in an attempt to help bloggers learn how to engage their audience.  Noted comedians like Harrison Greenbaun, Morgan Murphy, Carmen Lynch, Heather Gold, Dan Allen and Rachel Feinstein captivated my attention and made me laugh until I had stitches. These professionals showed how by simply demonstrating their craft.

Who better to learn from but from those who face the immediate reactions of  laughter, heckling or just polite applause from their audience, every time they deliver their work. Comedians who are good at what they do work very hard at their trade. They spend long hours writing and  perfecting their material before hitting that stage, because they know that the first few minutes on that stage can make or break them. They know their material must be tip top or they could be booed off the stage.

Harrrison Greenbaum stunned & delighted the audience with his 'bag of tricks'

The powers of engagement that the comedian has is the same that you need to move your readers when you write your blog post.

Here are a few of my takeaways:

1. Write with passion: Share the essence of who you are to captivate others. People come for who you are, more than you realize.

2. Check your ego at the door — or throw it in the trash bin — if you want to succeed.

3.  Always seek to improve your writing through feedback from your audience, peers and through honest self-evaluation.

The bottom line is you can never rest on your laurels – you always have to be focusing on how to “tighten” your message and make it better.  Always evolving and always adapting by listening to and analyzing your audience/readers responses.


The Audience Conference -2010

It was with excitement mixed with trepidation that I got on the 7:28 am Long Island Rail Road train in Freeport headed for the Big Apple. I was off  to the Audience Conference at Carolines on Broadway, NYC – having a business conference at  a comedy club, that’s different I thought- hopefully this would augur well for the event.

It was my first foray at one of these things and I did not know anyone who would be there. A few days before I had ‘friended’ Heather from beautiful BC (British Columbia) on Facebook and sent her a message, when I heard she would be at the conference. I must confess I looked forward to seeing Heather, at least she would be a little familiar.  Soon I was walking down Broadway towards Carolines and noticed a group of excited people at Carolines door. “Good”, I thought to myself, ” the energy is high, this is going to be pretty interesting”

I had about 20 minutes to enjoy the beautifully decor of Carolines’  lobby and the delightful continental breakfast, before it was time for us to find a comfortable place to sit and absorb what we hope to be insights in audience engagement from the heavy weights in this industry. Heather from Beautiful BC identified me in the crowd. It was easy, she said, since my message on Facebook to her said to look for the black girl in pink top. It was such a beautiful feeling to see, finally, a familiar face.

Animated, high energy crowd at The Audience Conference 2010

The likes of Chris Brogan President of New Marketing Labs and Marketing Affiliate Guru, Dan Patterson Digital Platform Manager for ABC, C.C. Chapman Media Maven, Photographer and Digital Dad,  Chris Pearson the Founder and Architect of  Thesis, a WordPress design and Jason Calacanis entreprenuer and CEO of Mahalo.

They did not disappoint and I left the conference the better for attending. Here are some of my take aways:

Dan  Patterson –  Always seek to be better at our craft. Do not fall for the hoopla and be trapped into thinking that it is your talents that is drawing the crowd, when it is really the tools of the trade. Take the time to honestly evaluate your game, your writing and always try to improve.

Chris Brogan - President of New Marketing Labs & Veteran Blogger

Chris Brogan – Be passionate and authentic and your audience will find you. It takes many long hours to perfect the craft of writing,  so put in the hours and you will be sure to reap the rewards.

Brian Alvey – There is an abundance of tools but an absence of craft. We all have the same tools at out disposal but what sets us apart from the pack is our abilities, our writing skills, our passion and drive. How well we apply ourselves to becoming an expert, a super star at what we do will help us attract an audience and keep that audience.

Chris Pearson - Creator of Thesis a WordPress Theme

Chris Pearson– The audience exist as a reaction to a catalyst and that catalyst is us, the writer,  the blogger. However, we  have to be remarkable and exceptional in order to draw the crowd. If we do not allow our mental filters from keeping us locked into those behavioral patterns that stop us in our tracks, we can be both exceptional and remarkable.  Allow nothing , no one, social norms, fears or even ourselves to hold us back. If we go for stretch goals and we will be sure to inspire those whose lives we touch.

C. C. Chapman – In order for an audience to find us we must be passionate and human in our writings.  A passionate writer will always attract interested readers.

Loren Feldman interviewing Jason Calacanis (in black tee-shirt)

Jason Calacanis – Quality, quality, quality – always write quality posts which are well researched, with proper grammar, are easy to read and of  interest to your audience. Re-read  your post many times, sleep on it and email it to your inner circle to get feedback before posting.

Next post will be on audience engagement insights from Comedians like Harrison Greenbaum, Heather Gold and Rachel Feinstein.