This is the first in a series of posts that focuses on how Local Search Marketing can help your business in Long Island New York. This post looks at what is Local Search Marketing and what business can benefit from using it.
It is conservatively estimated that 30 to 40 percent of all online search is made with local intent. The fact that at any given second of any day, people are searching online for information to help them in their every day life makes Local Search Marketing extremely important in helping you reach your prospective customers and clients.
What is Local Search Marketing?
Local search is the use of specialized Internet search engines like Google Maps, Yahoo Local and Bing Places for Business that allow users to submit geographically constrained searches against a database of local business listings. Local search is any search aimed at finding something within a specific geographic area. Example: “Caribbean restaurant in Baldwin new York.” Local search is seeking information online with the intention of making a transaction offline. Example: “atm Rockville Center.” Anything that you would traditionally look for in the printed yellow pages becomes a local search when it is conducted online. Example: “immigration attorney on Sunrise Highway.”
Who can benefit from Local Search Marketing?
If you want your customers and clients to find your place of business you can benefit from Local Search Marketing.
1. HyperLocal Business – If you are a hyperlocal business that only draw customers from within a specific service area. Some examples are restaurants, barbers, manicurists, dry cleaners, delicatessens, and sandwich shops. It’s a given that if someone is searching for these types of products or services, they intend to purchase them from a location nearby.
2. Location Specific Business - If your business is location-specific, but the people searching for them are most likely elsewhere. While potential customers might not currently be in your immediate area, they hope to be some time in the future. Examples are cruise lines, ski resorts, car rental agencies, campgrounds, and convention centers.
3. Non-Location Specific Business – Some business draw clients from both nearby and far away. Examples of these are immigration attorneys, financial advisers real estate brokers, regional hospitals, household movers, and mortgage companies
As you can see, just about anyone who conducts any business offline can be impacted by local search. Have you started to use Local Search Marketing? How is it working for you? We look forward to your comments. Do feel free to contact me at sandra @smbizsol.com if you need help with your Local Search Marketing.