While the No. 1 search engine, Google, is always changing the rules there are still some tried and true methods for optimizing a blog post or page on your website. Whether it’s a listing or localized post, there are ways to create more authority and permanency with simple search engine optimization tactics.
1. Research on the keyword or phrase ahead of time
Before you start your post or webpage, find the phrase or keyword you want to go after. Use Google’s Keyword Tool to check on several phrases and see if there are searches out there for it. Type in several variations of your topic of choice and check the number of searches. The more popular a phrase or word then the larger the numbers of persons doing searches with that word and the more likely your blog post or page will be found.
2. Do searches on Google for the selected keywords
Once you have a few suggestions, go to Google and type in your phrase in the search box with this at the beginning search “your keyword phrase”. Click enter or search. A phrase that has search results of about 50,000 to 150,000 results is a . If you’re over the million mark, try getting a little more specific. If you’re too specific you may only come back with several hundred searches and these are just not enough to draw in the amount of readers or leads you want.
3. Make sure your blog post or web page is not stuffed with keywords
Once you have a phrase with good searches you will want to use that phrase in your title and preferably in a custom URL if you can. Not only do you want that phrase in your title but of course in your content as well. You’re looking for a “keyword density” of about 1-3%. If more 3% is done than the blog post or web page may not read correctly or it may be penalized for “keyword stuffing”. A good rule of thumb when optimizing a blog post is to have the post be around 300 – 600 words. So, with our percentage of keyword density you’re looking at, use your keyword phrase 1-3 times in a 300 word blog post. When you do use your phrase make sure it is in bold letters so it stands out, not only to your readers but to Google which scans your page quickly.
4. Make the post interesting, informative, and quick to load
If you optimize your blog post with too many graphics, videos and multi-media, Google will take the length of load time into consideration and may not rank it as high. Re-size photos to small web format about 448 pixels by 600 pixels and keep your videos to less than 90 seconds if possible.
Do share with us how you optimize your blog post or webpage.