1) Facebook Users Spend Almost 150% More Money Online Than Non-Users
A well documented study by eMarketer found that the people who used Facebook spent almost two and a half times more money online than those that did not use Facebook. The heavy users, who are the ones that hit the like button the most, spent an average of $67 online as opposed to $27 spent online by non-users.
2) People Who Click the Like Button are the Most Engaged Facebook Users
According to Facebook…
“People who click the Facebook Like button are more engaged, active and connected than the average Facebook user. The average “liker” has 2.4x the amount of friends than that of a typical Facebook user. They are also more interested in exploring content they discover on Facebook — they click on 5.3x more links to external sites than the typical Facebook user. As publishers work to identify the best ways to reach a younger, always on audience, we’ve found that the average “liker” on a news site is 34.”
3) Showing Up First in Facebook Search Results
Facebook has more traffic than any other site in the world, including Google. The two key components that determine Facebook search results are the number of likes a page has and the keywords used in the title of the page.
4) The Viral Syndication of Content
The more fans you have, the greater chance you have of your posts going viral. Facebook reports that the average user has 130 friends. This means if you have 10,000 fans, then you have a 1st level reach of 1.3 million Facebook users (10,000 fans multiplied by 130 friends each). This is the power of Facebook. One great post could lead to millions reading your message.
5) More Traffic to Your Website
Here are some impressive recent stats from Facebook integration with businesses…
- The average media site integrated with Facebook has seen a 300% increase in referral traffic.
- Users coming to the NHL.com from Facebook spend 85% more time, read 90% more articles and watch 85% more videos than a non-connected user.
- Levi’s saw a 40 times increase in referral traffic from Facebook after implementing the Like button in April 2010 and has maintained those levels since.
- When a Ticketmaster user posts a specific event they are attending, or may want to attend, to Facebook, it generates $5.30 of direct ticket sales.
6) The Higher Your Fan Count, The More People Will Like You
On Facebook some people decide whether or not to become a fan based on the number of fans you already have. Having over 200 Likes will effect on how many people choose to like your page.
7) The Facebook Fan Count is the New Better Business Bureau Stamp of Approval
If you place the Facebook widget in a prominent spot on your website, then it can dramatically influence the conversion ratio of your entire site. By seeing that 100s of people have recommended or liked your page on Facebook, it gives your website visitors a perceived sense of trust that leads to more conversions.