Top 6 Social Media Resolutions for 2012


That's the question! Lose weight or buy a basket?

A new year signifies a new beginning and an opportunity to do better.

Most of us make New Year’s resolutions, be it to work harder, to make more money, to give more to relationships, to lose weight and generally to be a better person.

So what will you do differently and better in social media in 2012? Will you listen before engaging or will you focus on just a few key networks? Having reflected on my 2011 efforts and saw where I could improve, I made some Social Media Resolutions that will solidify my position as an expert in Inbound Marketing.
  1. To make social media  an integral part of my overall communication strategy – social media is but one of the many ways to communicate.  Sometimes face to face networking event is more effective than a Facebook message or a direct message on Twitter.
  2. To listen more – Jumping in without understanding the conversation can make one look foolish and incompetent.
  3. To be more relevant – Share more information that will be more beneficial to my online community. Use of demographics to figure out what my network want to know.
  4. To be more engaging and responsive -Reading about what others do is great, however, taking the time to respond to something will benefit the writer and the community at large. Conversation connect people and enhance experiences.
  5. To sell less.
  6. To evaluate my efforts – Which social networks should I be really on?  Use Google Analytics and bit.ly links to track my efforts.
  7. To blog at least once per week on topics my clients, readers and critics want to read about.

So, there you have it, my top social media resolutions for 2012.  Have you made any? Feel free to share them with us.

Also, we welcome questions on any aspect of Inbound Marketing, Email Marketing, Social Media Marketing or online branding.

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About Sandra McCarty

Founder of SM Business Solutions LLC, offering inbound marketing services that are both innovative and tailored to my clients needs. I use inbound marketing media such as blogging, emails and social media to help independent professionals, business owners and entrepreneurs successfully engage their target markets and increase their revenues. I am passionate about making sure my clients are satisfied and their companies experience tangible gains. A graduate of Martin J Whitman School of Management, Syracuse University, University of the West Indies and of the Royal Institute of Marketing, London. Some of my clients are; Retro Lounge & Grill, The Cybernet Place, Optic Masters, Balance & Power Inc, Long Island Entrepreneurs Meetup Group, Best Buyer's Brokers and Male Ego Ltd.