Marketing through social networks is not about selling your product, it is about engaging your followers and fans. It is about developing brand loyalty through interactions with your customers. It is about making sure your customers see that you are genuinely interested in their welbeing.
A lot of people have started on social networking sites such as Facebook, LinkedIn, Twitter and YouTube with no clue to how it can benefit them. They do not realize that it is very important to have a Social Network Marketing plan that details what they want to achieve and how they plan to achieve it. Also, an effective Social Network Marketing plan must support your overall Marketing Plan. In developing your Social Media Networking plan, here are some questions you should ask your self:
- On which social networks will I most likely find my target market?
- What are my main objectives? Do you want to build brand loyalty, get customer feedback or drive traffic to your website?
- How often should I post? When should and what should I post?
- What resources will I allocate to executing my plan?
Remember the main goal of these community-based environment of social networking sites is to provide a platform for an open and honest conversation so do bear this in mind when you craft your plan.
The companies that are most successful at converting followers into dollars are those who interact most with the users and frequently post content related to their brand. Facebook’s Business Page is a great example of how you should be marketing your company through social networking sites if you are B2C company. A Facebook Page is a public profile that enables you to share your business and products with Facebook users and can be easily found by search engines.
Those users that ‘like’ your page can post comments, feedback and reviews on your products or services. They are able to communicate directly with you, giving you the opportunity to respond. As users ‘like’ your page, all of your activities appear in their News Feed each time they log on. There’s also a useful feature called the Insights tool, which allows you to analyze page views, the demographics of your fans, and the number of people who view (or stop viewing) your News Feed posts.
Remember, it’s called a social network, not a “business network.’ Coming off as a pushy or shrewd salesperson peddling a product could scare away your friends and connections. Remember to be genuine and personal.
Do share with us ways you are able to engage the people in your online networks.