Recently there has been a dramatic shift in online searches, a Google shift. The king of search, Google, decides it’s time to include social engagement in its algorithm. Google now places a very high emphasis on social engagement when ranking web pages.
So, why the big shift? Well, it’s simple really. Google is in the business of providing accurate results. For quite some time now, different shades of search engine optimization, SEO, have cluttered the results by not-so-subtle manipulation. Way back you could garner a first page presence by stuffing keywords on a web page but now Google has made it tougher, so, SEO techniques has evolved and advanced to stay a step ahead. As a result, you could often find page-one results that didn’t really belong but were there because of clever SEO companies.
But Google is wise. Google will reward you if you have consistently evolving, uniquely engaging content that your followers respond to. Take the time to interact with your customers on the social various networks.
The lesson for you, the businessperson, is to engage and get social. Blog effectively, tweet, retweet, create and post video on Youtube. Solicit comments from your followers on your blog, on Youtube, on Facebook, on Twitter… and everywhere else. It’s important to engage, and be nice, and be genuinely interested in your customers and target audience. More important now that it’s ever been.
This emphasis of Google on interactions on social network forces us business folk to get down with the common peeps, our customers. What a great world it will be if the customers and business understood each other better and didn’t simply view each other as a means to an end. Well, that’s sort of what is happening with the evolution of social media, isn’t it? The gap between business and customer is being bridged.
To all those who view companies as ‘heartless corporations’, they learn through interaction on the social networks that the companies actually are comprised of people just like them, who respond to their questions and seek out their opinions? The owners and managers out there who might view the buying public as fickle, just out for themselves in search of the next bargain, learn more about their customers, are better able to serve them and to develop loyal customers.