Seven seconds. That’s all the time you have to make a good impression on your web site visitors. Seven seconds is not a lot of time! What happens if your site doesn’t make the grade? CLICK! Off to the competition they go. Here are a few tips that will help your website pass the 7 seconds rule.
Know your target audience as well as you know your best friend – First and foremost, the site has to revolve around the customer. Every idea must begin with the customer in mind. Each aspect should attribute to the customer’s experience. Take the time to find out who your customers are and what appeals to them. Use that information as the foundation for designing your site.
Simple site layout – Use the KISS rule , keep it simple sweetie! Your site must be easy to navigate. Think of your customers. Consider what actions they are likely to take while visiting your site and stick to the three-click rule. Create a layout that would allow the customer to get to where they are going in three clicks or less.
Design – less is more – Flashing animations, tons of photographs and high-megabyte graphics are not necessarily the signs of a well-designed site. Those things slow your load time and can look overwhelming. Making the customer wait is not something in your best interest. Remember, part of your first impression on the visitor will be how quickly your site loads. Certainly, graphics and photos add interest to the pages, they are a worthy addition but use these things sparingly.
The copy is the mainstay of any web site. It presents the information, leads the customer through the steps and makes the sale. Copy also contributes to your search engine rankings. Balance of search engine keywords and vital sales information make for professional copy that really draws in the target audience. In addition, proper use of keywords allows those in your target group to find you in the first place. Be sure to choose keywords that your type of business would be frequently searched under.
Remember, you do not a second chance to make a good first impression.